BIGEYEDWISH
The summer of 2018 I served as a Media Managing, PR, & Creative Marketing Intern for BigEyedWish: a boutique marketing and advertising agency located in New York City.
They constitute think-tanks, copywriters, designers, strategists, and publicists working alongside agents, directors, and developers to generate best-in-class advertising, marketing, branding, social media and PR strategies to clients.
As an intern of this small agency, I worked directly underneath Founder & Creative Director and Managing Director.
Given the expertise of BigEyedWish’s Founder as an award-winning creative director and millennial trend expert specializing in branding, advertising, social media and digital development, I was provided knowledgable mentorship on how to execute unique 360 experiential marketing campaigns, creatively ideate solutions to client problems, manage and elevate social media output, collaborate with influencers and industry executives, as well as prompt creative business ventures for BigEyedWish expansion.
Clients I worked underneath include: KORRES Beauty, Playology Pets, No Cow, Verday: Chlorophyll Water, Palm Bay International, Three Wishes Cereal, & the MTA.
Below are some of my contributions to BigEyedWish:
KORRES: Natural Greek Beauty
In collaboration with Korres Cosmetics grounded in Greece, BigEyedWish worked to propel the company’s US / Canadian business expansion.
My specific task underneath Korres consisted of communication with the agency’s Managing Director and Graphic Designer to both strategize, create, and schedule visual assets for strategic product positioning. Receiving approval from Korres’ internal Marketing department, I would then craft branded copy to establish the brand’s voice as established by our agency’s Founder.
Moreover, I would conduct Public Relations tasks by answering customer concerns via the company’s Facebook and Instagram accounts.
The Social Media Marketing tasks asked of by Korres also enabled my involvement in Instagram Story and GIF/MP4 creations as well as shop-linking products for engaged shopping.
Copy Examples
“UV protector that works under makeup? um YES 👏 #ByeSunDamage #CleanAtSephora” https://www.instagram.com/p/BjvWhEbnosk/
“Meet our secret weapon: Greek Flora 🌿With unique defense mechanisms, Greece's plants drive our skincare line, empowering product creation to help fight skin damage 👊 #ByeSkinDamage#NaturalGreekBeauty#CleanAtSephora” https://www.instagram.com/p/Bj9uOO3Hlz3/
“‘Good Day Sunshine,’ Goodbye Sunburns. With our Yoghurt Nourishing Fluid Face Veil with SPF 30 alongside our Greek Yoghurt After-Sun Cooling Gel, the sun won’t mess with your skin any longer 😎👋 Reducing irritation while hydrating too, healthy sun-kissed skin will be in your future 🔮 #NaturalGreekBeauty#ByeSunDamage” https://www.instagram.com/p/BkNCuOWgK-u/
“Friday night plans 🌃 Our pomegranate mask is chock full of rich exfoliators—mechanical, chemical and enzymatic—that work triple duty to unclog pores. #NaturalGreekBeauty” https://www.instagram.com/p/BkmyvvaHB2y/
Playology Pets
The BigEyedWish team and I worked on innovative “Encapsiscent Technology” dog toys.
For Playology Pets, I generated strategic, on-brand copy to solidify and reinforce brand voice, attended to PR concerns via Facebook and Instagram, scheduled visual assets, and collaborated with our agency’s Graphic Designers to execute engaging posts in the forms of videos and GIFs. In addition to social posting, I too would scope out media opportunities by contacting influencers for potential partnerships.
The BigEyedWish team notably ideated, casted, and produced Playology’s “Scent-Test” videos as well. This content can be found below:
Copy Examples
“Grab a cup o' joe to cure your Monday blues and hand your four-legged friends a Chicken Dual Layer Ring to do the same ☕️👏 @graywoof” https://www.instagram.com/p/BkvD_6Ag_m2/
“Mad love turned bad blood. Calling dibs on this Chicken Dri-Tech Rope Knot, #sorrynotsorry 😁” https://www.instagram.com/p/BlA9UpnF0Rm/
“Tread and chew with a Bacon Bounce Ball. Made from medical-grade foam, this toy can bounce AND float. Perfect for an afternoon swim 📷 @GrayWoof https://www.instagram.com/p/BmDfTAxgSHM/
“Time for an adventure of a lifetime to wrap up the summer. Travel Dog Starter Pack complete with a Bacon Squeaky Chew Ball 📷@littlecooperbear” https://www.instagram.com/p/Bmx1vGolKae/
No Cow #JoinTheHerd
General Mills-owned protein bar, No Cow, also stands as a strong BigEyedWish client. In communication with young No Cow Founder, D Katz, the agency helped craft the brand’s marketing/advertising approach.
Seeking to stand out as a competitor in the health bar segment, I (alongside BigEyedWish’s additional intern) ideated a 360 experiential marketing campaign to generate media buzz.
As a result of tireless hours of brainstorming, BigEyedWish reached a breakthrough in hearing my idea for consumers to #JoinTheHerd. My logic was grounded in the community-orientation of modern fitness where people increasingly bond over healthful experiences… a herd-like movement one could say.
With D Katz’s mission to “do something nice for every cow” (showing that he loves cows, just not their products in his dairy-free bars), #JoinTheHerd embodied incentive for consumers to do the same: be nice to their animal friends by choosing No Cow. This campaign was not only received well by No Cow’s General Mills Marketing/PR Directors, but, too, led to a feature in AdAge!
“PROTEIN BAR NO COW SHOWS PLENTY OF COW IN ITS FIRST BIG CAMPAIGN”
Palm Bay International #JustAddConfetti
Underneath BigEyedWish, my co-intern & I were assigned the task of ideating a 360 marketing campaign for Palm Bay International’s new wine launch: ‘Confetti!’
Known for their CAVIT wine, we were tasked with channeling the voice of Swish Beverages’ ‘White Girl Rosé’ to properly target a younger age bracket; a millennial consumer (age 21-35).
What followed constituted a large brainstorm proposing relevant experiential experiences, social media implementations, & effective campaign hashtags all culminating in the selection of the initiative to #JustAddConfetti… a must-have wine for every occasion.
Putting together a deck to be presented to CAVIT, my co-intern & I presented commercial vignettes and experiential approaches for some Instagram publicity.
The launch of Confetti!, its Instagram account @confettiwine, & implemented hashtag of #JustAddCONFETTI proves the success of one of our ideas as of May 2019.
In collaboration with popular YouTube millennial morning show, ‘The Morning Toast,’ Confetti! incorporated our confetti room idea in the show’s installment of Camp Toast: “an adult camp weekend for the Toastiest of Toasters.”
