VaynerX: The Sasha Group
Following COVID-19 & my 2020 college graduation, I found my way to The Sasha Group as a Micro-Content Producer. An all encompassing role, I worked to grow brands of all sizes on social media.
Over the course of 2 years, I touched various industries like CPG, hospitality, wellness, tech, beauty, & home improvement to name a few. Depending on the client, my job function varied, but at their core my role was to be a strategic thinker with strong execution.
Whether it was content creation, creative briefing, audience research, or consumer insights mining, I was on the job.
A more in-depth look at the work I contributed to can be found below:
Hospitality: Paige Concepts
+10.5M impressions, +3.7M accounts reached, +35K new followers
One of the largest projects I took on while at The Sasha Group was for hospitality group, Paige Concepts. With a wide range of food, beverage, & entertainment venues in their portfolio, it was my job to manage the social presence of each location.
Managing anywhere between 8-12 venues at a time, I adapted to the needs of each venue as a Social Strategist, Content Creator, Copywriter, Community Manager, Account Executive, & Influencer Coordinator.
Success was rooted in stellar communication & a relationship built on trust with Paige’s CEO, CMO, business staff, & events planners.
SAINT 🍸
“Where Grit Meets Glam: SAINT in the East Village is the place to be.”
🗽 Court Street Tavern (now Luana’s)
“[A] Carroll Gardens staple dat[ing] back to the 1800s [is now] the most Instagrammable brunch situation in town.”
“A sophisticated twist to the classic all-American sports bar, restaurant, and private event experience.”
🕶️ BIGGIE’S / KING’S CAFE (Closed)
🌴 REBEL Cafe & Garden (Closed)
CPG: Hain Celestial
Some of the earlier brands I touched during my time as Sasha included various brands under Hain Celestial. Working closely with clients, account, & creative, I aided in content ideation & insight mining.
TERRA Chips 🍠
Crazy delicious vegetables. TERRA chips make vegetables surprisingly delicious.
🍅 Sensible Portions: Garden Veggie Snacks
Deliciously fun, better-for-you snacks that make snacking sensible.
Greek Gods Yogurt 🥣
All taste, no tang yogurt made with real ingredients.
👶 Earth’s Best
Good food made fun helping little ones build healthy habits right from the start.
